Paid Media Strategist

Are you a cultural navigator and strategic driver who builds genuine client partnerships as naturally as you drive campaign performance? We should talk.

THE ROLE

As our Paid Media Strategist, your mission is to dominate the attention economy. You're a cultural navigator and strategic driver for iconic entertainment brands like Hasbro and Sony, bridging complex programming systems with exceptional customer experiences to drive TVOD and FAST viewership. This role blends campaign strategy, digital account growth, and intrapreneurial focus — positioning our Digital services for streaming industry growth over the next 12 months.

You'll bring deep expertise in streaming and entertainment campaigns, combining analytical rigour with tactical execution. As the "strategic go-to," you go beyond campaign management to strategize, optimize, and innovate. You're a proactive communicator and decisive leader who thrives in ambiguity, moving seamlessly between high-level strategy and ownership of daily execution. Your track record, sound judgement, and tech-savvy approach future-proof our digital marketing services in the AI age.

This is an initial six-month full-time contract based in our central London office, in the heart of the entertainment industry.

What You'll Own

• PIONEER PAID MEDIA EXCELLENCE: Develop and execute impactful international multi-channel paid media and social advertising strategies. Own the "why" and the "how" for our clients, defining account-level strategy and owning performance ROI. Lead and optimize high-budget paid media campaigns across Meta, TikTok, Reddit, YouTube, Amazon Ads and CTV placements (75% M&E clients, 25% cross-industry). Champion automation and iterative workflow improvements to push the boundaries of operational efficiency.

  • Accountability: Client ROI and SLA metrics

• ACCOUNT & PARTNER MANAGEMENT: Architect global paid account success, taking full ownership of your portfolio and forging powerful client partnerships. Translate complex paid landscapes into compelling narratives, driving trust through transparency and leading client reviews with deep strategic insights; proactively identifying risks and spotting expansion opportunities that align with client and Wordbank goals.

  • Accountability: 4.5+ CSAT score

• DIGITAL ACCOUNT GROWTH: In close collaboration with the Customer Success team, act as a key driver for proposals and client prospecting. Design and execute full-funnel strategies specifically for entertainment clients. Take an intrapreneurial approach to identifying upsell and cross-sell opportunities that add genuine value to the client's ecosystem while expanding Wordbank's footprint.

  • Accountability: In-account growth and contribution to successful new business pitches

Why This Role Matters

You’re not just running campaigns, you’re the strategic force behind how iconic entertainment brands connect with audiences in a fast-moving attention economy. Our Digital services are at an inflection point, and the person in the role shapes that trajectory - owning performance ROI, building the kind of client trust that drives account growth from the inside out, and directly impacting viewership and revenue for some of the most recognizable titles in streaming. This starts as a six-month contract by design. We want the right fit, not just the right CV. If you lead with confidence, build trust quickly, and hold yourself to a standard that makes “good enough” genuinely uncomfortable, this is your opportunity to build something, not just run it.

SALARY & BENEFITS

UK: £55K-£60K annual base salary + contract benefits

• Initial 6-month contract, with strong potential to extend or transition into a permanent role, subject to performance and business requirements

• Paid Flexible Time Off

• Hussle health & fitness monthly pass

EXPERIENCE & SKILLS

YOU HAVE...

• Paid Social Media: Deep expertise in managing complex, high-budget campaigns across Meta, TikTok, and Reddit. You go beyond execution. You own the full-funnel strategy and drive measurable results across channels. 

  Programmatic & Video: A strong baseline in the programmatic and video ecosystems, specifically Amazon DSP, CTV platforms, and YouTube Ads. 

• Entertainment/Streaming Industry: Proven track record driving paid strategies for streaming or entertainment brands, with measurable ROI and demonstrable impact on viewership, engagement, and revenue. You understand the SVOD, AVOD, TVOD and FAST landscape deeply enough to challenge briefs, not just execute them. 

• Reporting & Analytics: Excellent at analyzing complex data sets, building reports, and crafting data narratives. Baseline knowledge of GTM, Looker Studio, Sheets/Excel, and GA4. You turn performance data into clear, actionable decisions that move the needle on campaign outcomes.

• AI Fluency: An early adopter who actively leverages emerging tools and builds AI workflows to automate reporting, creative versioning, and audience bidding. You don’t wait to be shown what’s possible; you identify the efficiency gains and implement them before anyone asks. 

YOU ARE...

• A RELATIONSHIP ARCHITECT who forges genuine, lasting client partnerships. You lead with social confidence and warmth — clients don't just respect your expertise, they trust you as a strategic extension of their team. You stay at the cutting edge, fluently navigating AVOD, SVOD, and FAST to keep them ahead of the curve.

• AN INTRAPRENEURIAL DRIVER with natural ownership of results and a hunter's eye for growth. You think in medium-term strategies, take calculated risks with self-confidence, and don't need micro-management or consensus to move forward.

• A DECISIVE NAVIGATOR who thrives in ambiguity. You take calculated, data-backed risks to drive exceptional CX and move the needle for your accounts. You own outcomes fully, course-correct proactively, and act as a dependable anchor for Digital and Customer Success teams.

• AN ELOQUENT COLLABORATOR with flawless communication skills. You're authoritative with stakeholders yet approachable with teammates, translating complex media jargon into clear, persuasive narratives.

• AN ANALYTICAL PROBLEM-SOLVER who assimilates data naturally. You identify patterns, deconstruct complex challenges, and present tiered solutions that address immediate needs while anticipating second and third-order impacts.

Bonus Experience

• International Marketing: Experience scaling campaigns across global markets and navigating local cultural nuances. 

• Search Engine Marketing: Experience managing Google Ads campaigns. 

Do NOT Apply If:

• You need consensus or sign-off before making account decisions. Autonomy makes you uncomfortable rather than energised

• You're transactional with the brands and partners you work with.  You see account management as reporting and delivery rather than strategic partnership and relationship-building

• You wait for direction rather than proactively identifying risks, opportunities, and growth plays across your portfolio

• You need a fully defined playbook to execute.  Ambiguity stalls you rather than sharpening your focus

• You struggle to present data clearly or make a compelling case for strategic decisions to senior stakeholders. You're not genuinely excited about AI and automation as a competitive advantage for your clients

• You think consistently good is acceptable when exceptional is within reach

Ready to prove you're the strategic partner we need? In your cover letter, tell us about a client relationship you built from scratch — the trust you established, the strategic impact it had, and how you identified and closed a growth opportunity as a result.